Snoop Dogg becomes co-owner of Welsh soccer club Swansea City
NY Times · by Sam Joseph
American rapper Snoop Dogg is the latest celebrity to join the ownership group of an English Football League (EFL) club by investing in Championship side Swansea City.
The Welsh club confirmed the 53-year-old’s investment on Thursday.
Snoop Dogg was involved with Swansea’s kit launch earlier this week, appearing in a social media post wearing the team’s home jersey for the 2025-26 season.
“My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City,” he said in a club statement.
“The story of the club and the area really struck a chord with me. This is a proud, working class city and club. An underdog that bites back, just like me.
“I’m proud to be part of Swansea City.”
Swansea, who compete in English football’s second tier, are owned by Americans Andy Coleman, Brett Cravatt and Jason Cohen through Swansea Football LLC.
The ownership group added: “Snoop has openly shared his love of football and his desire to be involved in the game, and we expect his involvement to support us putting as competitive a team as possible out on the field.
“During our conversations Snoop spoke about having worn many football shirts without ever having felt a club to be the right fit for him. We are delighted that putting on a Swansea shirt has proven to be that right fit.”
Swansea finished 11th in the Championship last season with 61 points.
He found the shirt that fits. @snoopdogg
pic.twitter.com/Tx4P4Bt8EB
— Swansea City AFC (@SwansOfficial) July 17, 2025
The 17-time Grammy nominee has expressed an interest in investing in a soccer team before, notably Scottish club Celtic, who he has described himself as a fan of.
“Investing in a sports team has been something I have been looking at for a long time,” Snoop Dogg told Scotland’s Sunday Mail in 2024. “If the chance came to invest in Celtic, I would be crazy not to take a look at it.”
Snoop Dogg is the second prominent person to buy a stake in Swansea after six-time Champions League winner Luka Modric was announced as a co-owner in April. The 39-year-old joined Italian club Milan earlier this week, bringing an end to a 13-year tenure with Real Madrid.
Several other clubs across English soccer have received high-profile North American investment. Actors Ryan Reynolds and Rob McElhenney became co-owners of Welsh team Wrexham in 2021 and have overseen three consecutive promotions, with the club now preparing to play in the Championship for the first time since 1982.
Former NFL quarterback and seven-time Super Bowl winner Tom Brady is a minority investor at Birmingham City who, alongside Wrexham, were promoted to the second tier last season. In 2023, five-time first-team All-Pro defensive end JJ Watt became a minority investor in Burnley, who will play in the Premier League next season.
Hollywood star Michael B. Jordan owns a minority stake in top flight club Bournemouth, while actors Russell Crowe and Will Ferrell, golfer Jordan Spieth and former NBA MVP Russell Westbrook have all invested in Leeds United.
