Hellenic_blue&white
Key Player
- Joined
- Oct 30, 2024
- Replies
- 842
- Thread Author
- #1
Bc as we all know we have to do all the work for them..... here could be a simple campaign
*warning: I may have overkilled the cliche's, apologies in advance, but its the passion for the project coming out!
Campaign Title:
"More Than a Game: "Real football. Real fans. Real stories. - We don’t follow clubs. We belong to them."
Campaign Objectives:
Differentiate the experience from the concept of the "sanitized" A-League environments by offering authenticity and connection!
*Reignite local pride in traditional Community-rooted clubs.
*Educate younger generations on the deep history and community relevance of these clubs.
*Celebrate the unique football culture—passion, rivalries, songs, food, foundational roots.
*Grow match-day attendance through emotional storytelling and fan engagement.
Core Message:
"We were here before the spotlight—and we'll be here after."
"This isn’t just football. It’s family. It’s culture. It’s tradition."
Campaign Pillars:
1. History: “Back to Our Roots”
Mini-documentary series (6–10 mins each) titled "Founding Days", telling the origin stories of clubs like South Melbourne, Sydney Olympic, Marconi, Preston etc.
Include archival footage, fan interviews, match highlights, and iconic moments.
Interactive timeline on social media/web: “(enter number) Years of [Club Name]”, fans upload their memories.
#ThrowbackThursdays—vintage jersey matchday photo contests and best retro gameday moments etc .
2. Culture: “Clubs Built by Communities”
Showcase the ethnic and community roots (Greek, Italian, Croatian, Serbian, Macedonian, etc.) that gave rise to these clubs.
Highlight food trucks and stalls on match days serving traditional cuisines.
"Club culture Match Day" events.
Partner with local schools and cultural centers for "Football & Heritage Week".
3. Fan Experience: “Home of the True Football Fan”
Emphasize standing terraces, songs, community rivalries, and clubhouses—“This is what football should feel like.”
Real fan testimonials: 60-second “My Club, My Life” videos filmed in people’s homes or clubrooms.
Introduce “Bring a Mate” Tickets: every member gets one free guest pass per season to share the atmosphere.
Run pre-match “March to the Ground” parades led by drums, banners,
Digital & Social Media:
Hashtag: #OurClubsOurStories | #AustralianFootballRoots | #BackToTheTerraces
TikTok + Instagram Reels:
“Did You Know?” 30-sec club history facts.
Fan-made contests.ie jersey designs, banners etc
Club ambassadors do weekly Q&As and behind-the-scenes content.
Collaborations:
Football Australia: push for recognition of club heritage in national narrative.
Local councils & state federations: co-host community day events.
SBS/Vault Content: syndicate the docuseries or do a “Football Fridays” partnership.
Example Campaign Rollout (3 months):
Month 1: HISTORY
Launch “Founding Days” docuseries.
Club museums open on match days.
Vintage kit week – retro jerseys encouraged.
Month 2: CULTURE
“Culture Match Days” every weekend.
Local food vendors + entertainment.
Month 3: FAN EXPERIENCE
Fan contests (chant, poster, match-day vlog).
Measure Success Metrics:
Increases in average match-day attendances.
Reach on social media.
New sponsors.
Youth registrations etc.
Key Focus Note:
This campaign isn’t about nostalgia—it’s about reclaiming relevance by leaning into authenticity. Traditional clubs have what modern clubs try to manufacture: history, identity, and unbreakable community bonds. Now its time to re tell that story in a new narrative.
Visual Pitch:
Imagery: iconic club photos, terraces in full voice.
Objective:
Reignite pride | Boost attendance | Educate youth | Deepen fan bonds.
Reconnect through heritage, identity & experience.
Campaign Pillars
History (“Back to Our Roots”)
Culture (“Clubs Built by Communities”)
Fan Experience (“Home of the True Football Fan”)
Pillar #1 – History
Screenshots from docuseries.
Examples: interactive timeline on website and socials.
Visual: vintage kits, archival match posters.
Pillar #2 – Culture
Photos of match-day food stalls.
Mock-up: Culture Match Day poster with banners + club logos.
Quote callout: “Where legends were born.”
Pillar #3 – Fan‑Centric
Mock-up: March to Ground flyer.
Sample “Bring a Mate” ticket.
Snapshot of fan testimonial video: “My Club, My Life.”
Social Media Strategy
Instagram/TikTok mock-ups:
“Did You Know?” club fact card.
Current + legend video clips.
My club clips with on-screen copy & hashtag usage.
Collaborations & Partners
Logos: Football Australia, local councils, archives, venue partners etc.
Community day campaigns co-branded with partner logos.
Call to Action:
“Join us to reignite our legacy. Become our partner. Be part of the stories”
“Bring your family, bring your friends, bring your pride. Wear your history. Join the story" #AustralianFootballRoots”
Social Media Mockups
YouTube Shorts – Fan Testimonial
60‑sec video: “My Club, My Life” inside clubhouse. “Tell us your story with #MyClubMyLife for a chance to feature!”
Each individual club - Video Advert
Campaign Title: “More Than a Game: Our Club. Our Story.” Sound: Crowd noise, drums, distant chanting.
"Before the glitz… before the leagues… there were our clubs."
Ode to tradition:
"Built by hands that came from everywhere. Greece, Italy, Croatia, North Macedonia, Britain... But all found one home… football." Fading into the Australian Flag.
Progressing into:
Modern day scenes - kids running onto suburban pitches, elders watching from the clubhouse, a packed terrace,
On-screen text:
“Real Fans. Real Culture. Real Football.”
"This isn’t entertainment. It’s identity. It's generations standing where their parents once stood."
"This is your club. Your song. Your story."
More Than a Game.
OurClubs. OurStories.
#BackToTheTerraces | #AustralianFootballRoots
Formats:
15s cut: Social ads (TikTok, IG Stories)
30s version: YouTube pre-roll, Facebook
60s version: TV, web, stadium screens
*warning: I may have overkilled the cliche's, apologies in advance, but its the passion for the project coming out!
Campaign Title:
"More Than a Game: "Real football. Real fans. Real stories. - We don’t follow clubs. We belong to them."
Campaign Objectives:
Differentiate the experience from the concept of the "sanitized" A-League environments by offering authenticity and connection!
*Reignite local pride in traditional Community-rooted clubs.
*Educate younger generations on the deep history and community relevance of these clubs.
*Celebrate the unique football culture—passion, rivalries, songs, food, foundational roots.
*Grow match-day attendance through emotional storytelling and fan engagement.
Core Message:
"We were here before the spotlight—and we'll be here after."
"This isn’t just football. It’s family. It’s culture. It’s tradition."
Campaign Pillars:
1. History: “Back to Our Roots”
Mini-documentary series (6–10 mins each) titled "Founding Days", telling the origin stories of clubs like South Melbourne, Sydney Olympic, Marconi, Preston etc.
Include archival footage, fan interviews, match highlights, and iconic moments.
Interactive timeline on social media/web: “(enter number) Years of [Club Name]”, fans upload their memories.
#ThrowbackThursdays—vintage jersey matchday photo contests and best retro gameday moments etc .
2. Culture: “Clubs Built by Communities”
Showcase the ethnic and community roots (Greek, Italian, Croatian, Serbian, Macedonian, etc.) that gave rise to these clubs.
Highlight food trucks and stalls on match days serving traditional cuisines.
"Club culture Match Day" events.
Partner with local schools and cultural centers for "Football & Heritage Week".
3. Fan Experience: “Home of the True Football Fan”
Emphasize standing terraces, songs, community rivalries, and clubhouses—“This is what football should feel like.”
Real fan testimonials: 60-second “My Club, My Life” videos filmed in people’s homes or clubrooms.
Introduce “Bring a Mate” Tickets: every member gets one free guest pass per season to share the atmosphere.
Run pre-match “March to the Ground” parades led by drums, banners,
Digital & Social Media:
Hashtag: #OurClubsOurStories | #AustralianFootballRoots | #BackToTheTerraces
TikTok + Instagram Reels:
“Did You Know?” 30-sec club history facts.
Fan-made contests.ie jersey designs, banners etc
Club ambassadors do weekly Q&As and behind-the-scenes content.
Collaborations:
Football Australia: push for recognition of club heritage in national narrative.
Local councils & state federations: co-host community day events.
SBS/Vault Content: syndicate the docuseries or do a “Football Fridays” partnership.
Example Campaign Rollout (3 months):
Month 1: HISTORY
Launch “Founding Days” docuseries.
Club museums open on match days.
Vintage kit week – retro jerseys encouraged.
Month 2: CULTURE
“Culture Match Days” every weekend.
Local food vendors + entertainment.
Month 3: FAN EXPERIENCE
Fan contests (chant, poster, match-day vlog).
Measure Success Metrics:
Increases in average match-day attendances.
Reach on social media.
New sponsors.
Youth registrations etc.
Key Focus Note:
This campaign isn’t about nostalgia—it’s about reclaiming relevance by leaning into authenticity. Traditional clubs have what modern clubs try to manufacture: history, identity, and unbreakable community bonds. Now its time to re tell that story in a new narrative.
Visual Pitch:
Imagery: iconic club photos, terraces in full voice.
Objective:
Reignite pride | Boost attendance | Educate youth | Deepen fan bonds.
Reconnect through heritage, identity & experience.
Campaign Pillars
History (“Back to Our Roots”)
Culture (“Clubs Built by Communities”)
Fan Experience (“Home of the True Football Fan”)
Pillar #1 – History
Screenshots from docuseries.
Examples: interactive timeline on website and socials.
Visual: vintage kits, archival match posters.
Pillar #2 – Culture
Photos of match-day food stalls.
Mock-up: Culture Match Day poster with banners + club logos.
Quote callout: “Where legends were born.”
Pillar #3 – Fan‑Centric
Mock-up: March to Ground flyer.
Sample “Bring a Mate” ticket.
Snapshot of fan testimonial video: “My Club, My Life.”
Social Media Strategy
Instagram/TikTok mock-ups:
“Did You Know?” club fact card.
Current + legend video clips.
My club clips with on-screen copy & hashtag usage.
Collaborations & Partners
Logos: Football Australia, local councils, archives, venue partners etc.
Community day campaigns co-branded with partner logos.
Call to Action:
“Join us to reignite our legacy. Become our partner. Be part of the stories”
“Bring your family, bring your friends, bring your pride. Wear your history. Join the story" #AustralianFootballRoots”
Social Media Mockups
YouTube Shorts – Fan Testimonial
60‑sec video: “My Club, My Life” inside clubhouse. “Tell us your story with #MyClubMyLife for a chance to feature!”
Each individual club - Video Advert
Campaign Title: “More Than a Game: Our Club. Our Story.” Sound: Crowd noise, drums, distant chanting.
"Before the glitz… before the leagues… there were our clubs."
Ode to tradition:
"Built by hands that came from everywhere. Greece, Italy, Croatia, North Macedonia, Britain... But all found one home… football." Fading into the Australian Flag.
Progressing into:
Modern day scenes - kids running onto suburban pitches, elders watching from the clubhouse, a packed terrace,
On-screen text:
“Real Fans. Real Culture. Real Football.”
"This isn’t entertainment. It’s identity. It's generations standing where their parents once stood."
"This is your club. Your song. Your story."
More Than a Game. OurClubs. OurStories. #BackToTheTerraces | #AustralianFootballRootsFormats:
15s cut: Social ads (TikTok, IG Stories)
30s version: YouTube pre-roll, Facebook
60s version: TV, web, stadium screens
