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ALM/W TV deal

libelous said:
The point is neither nine or seven want to promote domestic football here. There is rarely any mention of the A League in any of the sport segments on their FTA channels.
They know that it’s a rival to their invested sports and want to keep it a ‘niche’ sport in the minds of the viewers.
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If they pick it up it will become an invested sport.
 
libelous said:
This is the reality for those delusional enough to believe that football would get a fair deal from the Nine or Seven.🤨
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It's business. There is only the deal that offered. Fairness in in the eye of the beholder. What we need is a deal that makes it possible to survive while maximising exposure for the competition. 9 offers the second, but whether it offers the first, only APL will know.

Fairness = market value. The notoriously poor ratings for the A League suggest a low market value for a network. Paramount invested in potential that has not been realised. That will not encourage any investor to offer anything more than barebones minimum.

What I am confident in stating is that if the A League continues with Paramount/10, it will be business as usual, which is almost no business at all.
 
Frankly Speaking said:
It's business. There is only the deal that offered. Fairness in in the eye of the beholder. What we need is a deal that makes it possible to survive while maximising exposure for the competition. 9 offers the second, but whether it offers the first, only APL will know.

Fairness = market value. The notoriously poor ratings for the A League suggest a low market value for a network. Paramount invested in potential that has not been realised. That will not encourage any investor to offer anything more than barebones minimum.

What I am confident in stating is that if the A League continues with Paramount/10, it will be business as usual, which is almost no business at all.
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My interpretation of a ‘fair deal’ was in reference to ‘eyeballs’ on the channel at any given time.
If you saturate the sport segment of your nightly news with AFL or NRL you’re going to get a high percentage of the viewing population informed about that particular sport . Conversely , if a sport is rarely, if ever, mentioned that sport barely exists in the minds of many.
 
libelous said:
My interpretation of a ‘fair deal’ was in reference to ‘eyeballs’ on the channel at any given time.
If you saturate the sport segment of your nightly news with AFL or NRL you’re going to get a high percentage of the viewing population informed about that particular sport . Conversely , if a sport is rarely, if ever, mentioned that sport barely exists in the minds of many.
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Absolutely. Even the Guardian, with no ties of ownership to any code, never reports on regular season A League matches. The extent to which the competition does not exist in the mainstream media landscape is extraordinary.

Of course, the fact that never in its history, excepting the season 1 launch, has the A League had anything remotely resembling a professional marketing and PR campaign doesn't help. The last attempt, Yoshi, was excruciatingly bad.

Years of poor decisions. FFA and then APL are a black hole when it comes to talent and good ideas. Abandon all hope ye who enter.

To say the League is run on the bones of its butt is an understatement. This is poverty row sports administration.
 
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Cunningstunt said:
It will be different if you lay out the expectations in the contract. Seven was able to bury the nsl because there was nothing specified about when it would show matches.
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You are assuming that the APL will put a contract on the table and bidders will do what it says. If the dinosaur media think that the contract is no benefit, they will walk away. I work in engineering and we have not bothered to put in a tender although we were asked to.
Even the AFL got shafted by removing Saturday night games from FTA.
 
Cunningstunt said:
It will be different if you lay out the expectations in the contract. Seven was able to bury the nsl because there was nothing specified about when it would show matches.
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Wishful thinking at best & the devil is always in the details..

What allowed 7 to bury the NSL is the same misconception, that despite the proven failures, contiues to be seen as gospel to this day, that idea that some "mainstream" is the saviour (and all the pressure to adhere to that, that came mainly from external interests, something which all these decades later has been proven wrong yet still its there doing more harm than good to the game!).

10 with practically zero other sports couldnt offer significant air time and some still continue to believe that the other channels will forgo suddenly, any vested interests, and subscribe to a fair play platform based on equal shared time.. we are talking about the nrl and afl yeah, just a hint that they would be offended and not only does your air time go again to the midnight hours but the APL end up playing every game in one timeslot just to appease them...

Depsite the reach and the coverage issues the game had under SBS, it was the only true dedicated coverage the game ever had here, and thats saying something! Sure foxtel kinda did a bit more than the rest, but aleague was still filler to the AFL NRL and EPL even then and that was supposedly at the leagues peak!

To be fair ive never hidden that i couldnt care less what the deal for the aleague actually is, thats an APL and franchise issue alone, im not vested in any way whatsoever, unless i come across them in AU cup match...this wont change for me until there is a pyramid.

My key concern is that the stand alone league remains self funded, idealy has no vote in FA matters, and above all no bailouts from it..... Unless a tv deal also affects the NST, i dont want any money funneled in the APL's direction unless a pyramid and p&r are agreed and cemented.

Idealy perhaps only a tv deal that covered everything (allowing for total football saturation) national teams, au cup, aleagues and nst all the way through to possibly even NPL highlights, do we have any bairgaining power as a sport and the only thing that could possibly work for all of us equally, if thats what we want ..... but one guess at who still doesnt want to hear about a pyramid or any derivative there of, or breaks out in hives at the idea of p&r?
 
So far the APL have failed the clubs big time. And with a strict $3m cap next season it means our clubs cant compete in Asia.
 
The next media deal needs to put pressure on whoever buys it to promote it...

Say either 7 or 9 paid 40 million for the A-l.... given what pay for the NRL & AFL they could add that to the cost to destroy it.... so if we go to 7 or 9 the deal needs to be large enough for them no to bury it...

I have memories of what Seven did to the NSL.... no promotion, shown at crazy times, and buried...I hardly ever what Seven as my protest and I still hardly ever watch Seven even today...

My pressure would be on 10 to promote Football.... plus I would allow News to have additional minutes as they are now starting to write Football articles....

Danny Townsend made lots and lots and lots of errors... however he did identify we had no media his response was to try and create one... he spent way to much and then failed at what he did, and fans also failed by bagging it out... but his point is still valid we need to find a way of creating media ...

Also P + is way way way way cheaper than what Stan will charge...
 
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