Are a league clubs inflating their claimed deficits?

[grazorblade]

Try as i might I cannot make sense of a league finances without assuming they are claiming assett purchases as part of the deficits. If Im right, the motive I guess is both tax writeoffs and pressure on stake holders (pfa, apl, fa). Here is my rough estimate

Revenue:

Distrubution: 0.5 million
Gate receipts: probably around 5.2 million (8k per game, 13 home games, average price including corporate boxes around 50)
Transfer revenue: 1.4 million per club
Sponsorship: no public information but I think the a league is at least as commercially attractive as the 2nd tier in the netherlands and belgium which would put sponsorships at around 2 million per club

Total: 9.1 million australian dollars

Expenses:
Travel: 250k taking the aafc estimates for a nst and upping it
Player salaries: 4.8mil per club according to the apl
Ceos, support staff and coaching: varies but probably averaging around 1 mil per club
Venue hire: varies but probably averages around 1 mil per club per season
Academy scholarships: 250k, taking npl costs per junior and assuming a league clubs off a free ride. Note this includes facility maintenence
Full time youth coaches and tds: npl clubs apparently cost 1.3k per junior for part time youth coaches and tds, so 250k seems a generous boost
Marketing and promotion: 300k (doubt its that high)
Player related costs: bonuses, agents insurance probably around 750k
Administrative costs: (it, legal, ticketing) 200k

Police costs: complicated but i estimate at around 150k per year per club

Total expenses:8.95 mil per club which is less than the revenue

What the heck are the overheads then? As I said before, I suspect that clubs are writing off asset purchases as deficits

 

[WhatAmIWatching]

Try as i might I cannot make sense of a league finances without assuming they are claiming assett purchases as part of the deficits. If Im right, the motive I guess is both tax writeoffs and pressure on stake holders (pfa, apl, fa). Here is my rough estimate

Revenue:

Distrubution: 0.5 million
Gate receipts: probably around 5.2 million (8k per game, 13 home games, average price including corporate boxes around 50)
Transfer revenue: 1.4 million per club
Sponsorship: no public information but I think the a league is at least as commercially attractive as the 2nd tier in the netherlands and belgium which would put sponsorships at around 2 million per club

Total: 9.1 million australian dollars

Expenses:
Travel: 250k taking the aafc estimates for a nst and upping it
Player salaries: 4.8mil per club according to the apl
Ceos, support staff and coaching: varies but probably averaging around 1 mil per club
Venue hire: varies but probably averages around 1 mil per club per season
Academy scholarships: 250k, taking npl costs per junior and assuming a league clubs off a free ride. Note this includes facility maintenence
Full time youth coaches and tds: npl clubs apparently cost 1.3k per junior for part time youth coaches and tds, so 250k seems a generous boost
Marketing and promotion: 300k (doubt its that high)
Player related costs: bonuses, agents insurance probably around 750k
Administrative costs: (it, legal, ticketing) 200k

Police costs: complicated but i estimate at around 150k per year per club

Total expenses:8.95 mil per club which is less than the revenue

What the heck are the overheads then? As I said before, I suspect that clubs are writing off asset purchases as deficits

Taking a stab at overheads: kits, utilities (electricity, etc.), meals?

Also, what does venue hire include?

 

[grazorblade]

Taking a stab at overheads: kits, utilities (electricity, etc.), meals?

Also, what does venue hire include?

Venue hire is ground hire not including cops. I took what im estimating to be the average tho i believe the roar pay 2 mil a year

Facility maintenence and kits are kind of included in the junior fee waiver since those costs go into npl club junior fees (tho i dont know if junior fees are definitey waived at academies). Senior kits and meals surely are too small to make a dent?

 

[ingo]

its crazy to think in 2025 a professional football club in australia has a distrubution of 0.5 million

 

[Monoethnic Social Club]

Try as i might I cannot make sense of a league finances without assuming they are claiming assett purchases as part of the deficits. If Im right, the motive I guess is both tax writeoffs and pressure on stake holders (pfa, apl, fa). Here is my rough estimate

Revenue:

Distrubution: 0.5 million
Gate receipts: probably around 5.2 million (8k per game, 13 home games, average price including corporate boxes around 50)
Transfer revenue: 1.4 million per club
Sponsorship: no public information but I think the a league is at least as commercially attractive as the 2nd tier in the netherlands and belgium which would put sponsorships at around 2 million per club

Total: 9.1 million australian dollars

Expenses:
Travel: 250k taking the aafc estimates for a nst and upping it
Player salaries: 4.8mil per club according to the apl
Ceos, support staff and coaching: varies but probably averaging around 1 mil per club
Venue hire: varies but probably averages around 1 mil per club per season
Academy scholarships: 250k, taking npl costs per junior and assuming a league clubs off a free ride. Note this includes facility maintenence
Full time youth coaches and tds: npl clubs apparently cost 1.3k per junior for part time youth coaches and tds, so 250k seems a generous boost
Marketing and promotion: 300k (doubt its that high)
Player related costs: bonuses, agents insurance probably around 750k
Administrative costs: (it, legal, ticketing) 200k

Police costs: complicated but i estimate at around 150k per year per club

Total expenses:8.95 mil per club which is less than the revenue

What the heck are the overheads then? As I said before, I suspect that clubs are writing off asset purchases as deficits

What assets do you think they have purchased mate??? These are private entities not required to disclose their financials statements to the public... not sure how you would expect any sort of visibility from them?

 

[grazorblade]

What assets do you think they have purchased mate??? These are private entities not required to disclose their financials statements to the public... not sure how you would expect any sort of visibility from them?

Not sure but fields and offices would be an obvious candidate. Wsw and ccm have commented about how theyve purchased fields in the past

 

[grazorblade]

its crazy to think in 2025 a professional football club in australia has a distrubution of 0.5 million

Unfortunately the apl are just as closed so it is difficult to tell whether that distribution is due to covering mandatory costs from tv and sponsorship, discretionary costs from a bloated admin or whether it is due to paying off debts

 

[erogenouszone]

its crazy to think in 2025 a professional football club in australia has a distrubution of 0.5 million

The APL decision to break off from the FA to get a bigger share of and significantly more TV rights money really worked out well.

With my football administrators hat on I can safely say that in the fair dinkum department these cunts couldn't run a chook raffle.

 

[Keeper66]

The APL decision to break off from the FA to get a bigger share of and significantly more TV rights money really worked out well.

With my football administrators hat on I can safely say that in the fair dinkum department these cunts couldn't run a chook raffle.

Yep. How much did they blow on the website or app?

 

[HappyGuus]

Yep. How much did they blow on the website or app?

10s of millions on the site, app, theme song, and logo. Seriously depressing.

 

[LFC]

Think it was $50m on the website and geeks.