No doubt that Optus had teething issues at first and did some things people might not have been happy with, but name one media company that has done things that were in consumers best interest. The World Cup drama didn't affect me, but I know it was an issue for many. In saying that, it hasn't been an issue since, so you are just hanging on to old issues rather than focusing on the current. Fetch devices were always outdated. They were never going to have a long shelf life. There really is no point to them once smart TV's and the new version Chromecast upgraded.
Fox kept upping their price, but never updated the product. They also introduced HD, but then told people they had to pay extra for it. They did the same thing with 4K. So essentially, people were paying for the basic service, then extra for sport, extra for HD, extra for 4K. It was about $90/month by the time all the fees were added on. I had to threaten to quit to get them to bring it down to about $60. Stan and Paramount Plus have not offered great services at all. The coverage is below par especially on Paramount. Barely any real investment in growing the local game, yet no one has uttered a single word against them.
I don't care that Optus relays an international feed. Fox did the exact same thing, only much worse. In saying that, Optus has it's own shows, own programmes, and has presenters on the ground in England. So they have a mix of own production, and the relay.
Of course they would have the incentive of cheaper prices for Optus customers, it's consumerism 101. As for the ads, don't even pretend like they are the only company with ads. Prime have introduced ads. Netflix has ads. The unskippable ad is 15 seconds long. Says more about the attention span and patience of the individual than the company. You want Optus to remain at a decent price, then you need the ads.
All this hate towards Optus is baffling really. Fox literally said they don't care about the consumer. I was there where the people from Fox said, "we don't really care about the football coverage to invest in it" and Damien De Bohun nodded along saying, "too many Eurosnobs". Fox treated football fans like garbage, and all of you are carrying on like they were the messiahs of football. The hate for Optus is weird. Almost weirdly nationalistic hate.