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A-league attendances 24/25

LFC said:
Wow that avg doesn’t bode anywhere near the uptake people go on about with the improved football amongst the many youngsters.
It’s surprised me I really expected a lot more and your right excl Auckland like for like says the storey carrying on from last season.
I expect the spike due to them better next season but that’s honeymoon outlook 25/26 already having a kick start upscale.
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similar in the nsl, when there was improvement (even more improvement than now) it didn't lead to an uptick. I have an article that will hopefully come out on the roar which will give my own interpretation of why crowds aren't what we'd like
 
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grazorblade said:
how is this seasons ninja a league attendances compared to historical averages?
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Last season saw a jump in the average, this season is back down again;
1743586963270.png

But it definitely is worth mentioning that last season and this season are the only seasons that had a full home & away set of fixtures, so this season (although not yet complete) is already the 2nd highest in terms of overall attendance.
1743587055143.png

Obligatory link...
 
southmelb said:
Not much correlation between the quality of football and crowds, never has been really.
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there is correlation, but it takes an enormous boost in quality to see a small boost in crowds. If you take the log of the transfer markt value of a league you get a good predictor of crowds. But that means you need to exponentially increase the quality to see an impact in crowds

If the A league suddenly became as good as the epl, I estimate crowds would roughly double. That would mean 10s of millions in extra player wage expenses for maybe a couple million more revenue
 
When we talk about quality of football. We are talking relative to our own standard. A lot of commentary this season about how its incredible with so many young players, so many high scoring games etc, this doesnt move the needle though.

The game needs visibility. It currently has very little mainstream coverage, you can barely find pubs anywhere in Australia that will put the fta games on a Saturday night.

Back in the days when MV were getting those monster crowds at Docklands, coverage was everywhere. Radio, tv, billboards with kevin muscats face everywhere (i was sick of the pr1ck), people would talk about the A league in offices. You simply couldnt escape it. Now its completely invisible.
 
petszk said:
Last season saw a jump in the average, this season is back down again;
View attachment 1599

But it definitely is worth mentioning that last season and this season are the only seasons that had a full home & away set of fixtures, so this season (although not yet complete) is already the 2nd highest in terms of overall attendance.
View attachment 1600

Obligatory link...
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Interesting?

Thanks for posting this, Petszk.
 
southmelb said:
When we talk about quality of football. We are talking relative to our own standard. A lot of commentary this season about how its incredible with so many young players, so many high scoring games etc, this doesnt move the needle though.

The game needs visibility. It currently has very little mainstream coverage, you can barely find pubs anywhere in Australia that will put the fta games on a Saturday night.

Back in the days when MV were getting those monster crowds at Docklands, coverage was everywhere. Radio, tv, billboards with kevin muscats face everywhere (i was sick of the pr1ck), people would talk about the A league in offices. You simply couldnt escape it. Now its completely invisible.
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Informative post, but depressing.

I'm not sure why mainstream media coverage has decreased so much?
 
southmelb said:
When we talk about quality of football. We are talking relative to our own standard. A lot of commentary this season about how its incredible with so many young players, so many high scoring games etc, this doesnt move the needle though.

The game needs visibility. It currently has very little mainstream coverage, you can barely find pubs anywhere in Australia that will put the fta games on a Saturday night.

Back in the days when MV were getting those monster crowds at Docklands, coverage was everywhere. Radio, tv, billboards with kevin muscats face everywhere (i was sick of the pr1ck), people would talk about the A league in offices. You simply couldnt escape it. Now its completely invisible.
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Sad, but depressing truth!!! We have the following & every time we get it going, we manage to shoot ourselves in the foot.
 
Robbos said:
Sad, but depressing truth!!! We have the following & every time we get it going, we manage to shoot ourselves in the foot.
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As far as mainstream media and the bulk of our population go, when we shoot ourselves in the foot 4 players go down clutching their legs while a fifth goes down holding his head and crying "referee, referee".

Nothing will bring the masses and hold them if they are not inclined to enjoy football.

I think we can win back the lost aleagues support if enough changes are made to show them that their concerns were valid in the first place and that the lessons have translated into positive action. That would require MCG's suits to actually find out why the fans left in the first place. A "we want you back" campaign on mainstream media (where it will be seen) asking for people to tell them what is wrong would be a start - but again if it wasn't followed through with it would be more than another bullet in the foot.

No small thing based on the fact we are nowhere near that now despite many people having many ideas over time.

For mainstream pub viewing, they don't want 90 minutes of football with the likelihood of missing the goals because they were talking at the time, and watching the replay of a goal is nothing compared to the build up of feeling the action in the lead up. It is not a pub sport. You have to have the passion and interest in the first place and that, in a massive sweeping statement, is not the dynamic of Australian pubs.

Fish where the fish are hungry, not necessarily where there are more of them.
 
southmelb said:
Back in the days when MV were getting those monster crowds at Docklands, coverage was everywhere. Radio, tv, billboards with kevin muscats face everywhere (i was sick of the pr1ck), people would talk about the A league in offices. You simply couldnt escape it. Now its completely invisible.
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It was shiny and new back then. Unfortunately all shine wears off when it's neglected. The league never grew. It has always just stayed the same and in a few areas we have taken a step back, especially when we look at the ACL. Salary cap has been reduced. The bridge between old and new was never built (eg: P&R). Fewer players transferring to the big leagues and becoming regular starters.

The big change that has happened over the last two decades is the monumental shift away from mainstream media. It shouldn't even be called mainstream media anymore. Network TV, radio and newspapers are all such small audiences now. Social media, youtube/tiktok and podcasts are the mainstream media now, whether we like it or not. The number of eyeballs on those platforms absolutely dwarfs what traditional media has ever achieved. The whole, "market on mainstream media" thing is kinda done. That ship has sailed. Broad appeal marketing doesn't work anymore. Everything is targeted and algorithm based. People don't even visit websites anymore. 20 years ago, you'd have dozens and dozens of bookmarks in your browser, and you'd get your various information from a pretty wide number of sources on a daily basis. Now, on average any individual only uses about 5-6 websites/platforms for their information on a daily basis. Everything has narrowed right down. Our game (at all levels) needs to adapt to this change and become focused rather than broad.

Also I reckon people need to stop complaining that the APL isn't marketing the A-League. You don't hear fans of NPL clubs, complaining that Football Vic or Football NSW isn't doing enough to market the NPL. Primarily, it's the individual club's that need to market themselves, grow their support, get bums on seats and sign up new members.
 
someguyjc said:
It was shiny and new back then. Unfortunately all shine wears off when it's neglected. The league never grew. It has always just stayed the same and in a few areas we have taken a step back, especially when we look at the ACL. Salary cap has been reduced. The bridge between old and new was never built (eg: P&R). Fewer players transferring to the big leagues and becoming regular starters.

The big change that has happened over the last two decades is the monumental shift away from mainstream media. It shouldn't even be called mainstream media anymore. Network TV, radio and newspapers are all such small audiences now. Social media, youtube/tiktok and podcasts are the mainstream media now, whether we like it or not. The number of eyeballs on those platforms absolutely dwarfs what traditional media has ever achieved. The whole, "market on mainstream media" thing is kinda done. That ship has sailed. Broad appeal marketing doesn't work anymore. Everything is targeted and algorithm based. People don't even visit websites anymore. 20 years ago, you'd have dozens and dozens of bookmarks in your browser, and you'd get your various information from a pretty wide number of sources on a daily basis. Now, on average any individual only uses about 5-6 websites/platforms for their information on a daily basis. Everything has narrowed right down. Our game (at all levels) needs to adapt to this change and become focused rather than broad.

Also I reckon people need to stop complaining that the APL isn't marketing the A-League. You don't hear fans of NPL clubs, complaining that Football Vic or Football NSW isn't doing enough to market the NPL. Primarily, it's the individual club's that need to market themselves, grow their support, get bums on seats and sign up new members.
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Interesting points.... agree on individual clubs marketing themselves... not sure that "traditional media" is completely dead but certainly doesn't register with younger demographics moving forward.
 
Monoethnic Social Club said:
Interesting points.... agree on individual clubs marketing themselves... not sure that "traditional media" is completely dead but certainly doesn't register with younger demographics moving forward.
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Not dead, but definitely dying. The numbers don't lie. There is not going to be some resurgence back towards tv, radio and newspapers. Youth simply aren't interested. What's in their pocket is what matters.
 
Monoethnic Social Club said:
Thanks for making me so sad on a Friday :( Your right, its just sad...
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The saddest thing I heard this week, was when I asked my niece (19 year old) what music she's listening to at the moment. She replied, "I kinda stopped listening to music at the moment because I don't know what to listen to and Spotify always plays the same stuff". Breaks my heart, what these platforms are doing to young people.
 
robbos, the following is only for the derbies imo......

Interesting someguyfc your points make sense.
Unlike many here I'm still a Fox subscriber to this day and this league rode very well off that medium everyone bitched about due to the cost - yep I understand they low balled BUT I reckon it would still be better off than P+ to this day. (yes I know now its been bought by DAZN whatever called, oh that now gives the current 2 local main codes more opportunity being shown abroad)
Never had it any better riding off the back of EPL games - that % in part added to the "following".
 
LFC said:
robbos, the following is only for the derbies imo......

Interesting someguyfc your points make sense.
Unlike many here I'm still a Fox subscriber to this day and this league rode very well off that medium everyone bitched about due to the cost - yep I understand they low balled BUT I reckon it would still be better off than P+ to this day. (yes I know now its been bought by DAZN whatever called, oh that now gives the current 2 local main codes more opportunity being shown abroad)
Never had it any better riding off the back of EPL games - that % in part added to the "following".
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Yes, Fox was good in the infancy of the league, but they then started to have too much say in where the game would grow.

Remember they basically picked WU & MBFC, and how have they turned out.
 
someguyjc said:
It was shiny and new back then. Unfortunately all shine wears off when it's neglected. The league never grew. It has always just stayed the same and in a few areas we have taken a step back, especially when we look at the ACL. Salary cap has been reduced. The bridge between old and new was never built (eg: P&R). Fewer players transferring to the big leagues and becoming regular starters.

The big change that has happened over the last two decades is the monumental shift away from mainstream media. It shouldn't even be called mainstream media anymore. Network TV, radio and newspapers are all such small audiences now. Social media, youtube/tiktok and podcasts are the mainstream media now, whether we like it or not. The number of eyeballs on those platforms absolutely dwarfs what traditional media has ever achieved. The whole, "market on mainstream media" thing is kinda done. That ship has sailed. Broad appeal marketing doesn't work anymore. Everything is targeted and algorithm based. People don't even visit websites anymore. 20 years ago, you'd have dozens and dozens of bookmarks in your browser, and you'd get your various information from a pretty wide number of sources on a daily basis. Now, on average any individual only uses about 5-6 websites/platforms for their information on a daily basis. Everything has narrowed right down. Our game (at all levels) needs to adapt to this change and become focused rather than broad.

Also I reckon people need to stop complaining that the APL isn't marketing the A-League. You don't hear fans of NPL clubs, complaining that Football Vic or Football NSW isn't doing enough to market the NPL. Primarily, it's the individual club's that need to market themselves, grow their support, get bums on seats and sign up new members.
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I work in a media-related field and the term used now as standard is "legacy media".

There is general recognition in the "legacy media" that the only viable option is online content, always with video stories in the mix. I recently met an established journo who had enrolled in a Tafe screen and media course because he is looking for a job after living overseas, and every position he looked at required video production skills on the CV.

My punt is that Ten will be wound up and Paramount will only offer a streaming service here.
 
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