In the A-League (or Australia in general) good football only gets you so far and unfortunately not far enough. The reality is that the MC point of difference just isn't very appealing. Firstly the CFG baggage is a deal breaker for anyone who is a Liverpool, Man U, Chelsea or any other EPL club fan. The City blue colour is possibly the single worst choice of colour for a Melbourne based team. Can anyone name a Melbourne/Victorian team (any sport at any level, football, afl, basketball, etc) that uses sky blue? Then there is the match-day experience of going to an 85% empty stadium. Popularity is one of the simplest and effective sales tools. People like doing the popular thing. Nothing screams unpopular more than an empty stadium. People have been super critical of WU (myself included), however filling that little venue week in week out is going to make a big difference for them. Then if they actually get that 15k stadium completed, they could easily overtake MC and get similar numbers to AU each week.