We all love the way Optus Sports broadcast the Premier League but would they really want to become the A-League's domestic broadcaster?
I've worked in the broadcasting industry and have some insight into the costs involved.
For instance, to produce just one live sports production with a linear broadcast model, it can cost between $40,000 to $150,000 per game. This would be maybe slightly less for a streaming service OTT broadcast. OTT being the way to deliver television and film content to viewers over the internet, instead of through cable, satellite, or linear television.
Channel Nine, which pledged $575 million to the NRL for a five-year broadcast deal which expired in 2022, spent about $125m in production costs over the same period. During that broadcast deal Nine did just over 100 games.
The cost around $125,000 per game. Since then broadcast costs have increased exponentially in line with inflation.
The A-League men's competition plays 6 games per round. The A-League women's competition the same.
Some of these costs would be consolidated but a rough guestimate you would have to be looking at $1 million+ per round just in production costs.
Would Optus Sports be up for that on top of the costs of the actual broadcast rights??