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Sign Up Now!This has been a long time coming. Interesting going out west and south, stiff news for WU and City. Almost a bit of dick swinging from Victory, stamping themselves back onto Victoria. But 12 pitches, this can only be a good thing. Let's hope everything has been approved and locked in, and grubby AFL and nimbys don't stick their noses in and cut it down.Source: https://melbournevictory.com.au/news/melbourne-victory-announce-major-infrastructure-strategy/
Melbourne Victory announce major infrastructure strategy
Melbourne Victory is excited to unveil its strategic infrastructure plan, designed to support and foster the growth of all Youth and Women’s programs into the future.
The strategic project will focus on providing the community with access to elite player pathways across the State and long sought after infrastructure facilities.
Acknowledging the Club’s role as a custodian of the global game, the project is focussed on providing accessible campuses to both Victory’s elite Women’s program and its six Academy teams, with a firm eye on maximising the development of the next generation of A-League Women’s and Men’s players, as well as national team members.
With state of the art facilities to be constructed across a number of Victorian locations, the plan is centred around ensuring the Club maximises the ability to foster elite talent for every Victorian, and provide accessibility to both our Club, and football more broadly, to as many local communities as possible.
Taking a multi-campus approach, Melbourne Victory Chairman, John Dovaston said the ambitious plan was the result of nearly a decades work, and an intense three year period of stakeholder consultation.
“The announcement of this project, and the direction taken, is aimed at ensuring we are best placed to attract and retain football talent across the State,” Dovaston said.
“Our innovative approach will allow us to have a number of campuses with not only an elite focus, but also, an eye on building our community to ensure that all Victorians have an opportunity to participate and engage in our game.
“It is well understood that sport and football can influence social cohesion, and it’s our responsibility as a Club to establish infrastructure and programs that can positively impact members of the community, regardless of gender, background or location, whether that be through training the next generation of football stars, or using football as a vehicle to lead, unite, connect and inspire the community more broadly,” Melbourne Victory Managing Director Caroline Carnegie said.
“By enabling Victory to connect with communities across the North, South, East, and West of AAMI Park, our spiritual home, we can truly grow the Victory family and set new standards for elite facilities in our Pathway and community programs.”
With the first location to be announced shortly, the strategy also confirms that all Melbourne Victory campuses will be positioned less than an hour’s travel time from the Club’s administrative headquarters and the A-League Men’s training facility at Gosch’s Paddock.
“The priority is to provide not just an entry point for individuals to engage and participate in football, but to keep them engaged and provide a holistic journey to grow the Victory family across the State,” Carnegie said.
“We are excited about the opportunities that the project can provide and the potential for growth for our Club and for football in the future.”
We encourage our fans to review our plan in more detail along with FAQs around the project.
Plan: https://melbournevictory.com.au/wp-...2025/02/MVFC_InfrastructureProject_110225.pdf
Frequently Asked Questions:
Why has it taken so long for Melbourne Victory to establish an Academy?
It hasn’t. Melbourne Victory has an established and well recognised Academy with leading programs in the Women’s space along with our Pre-Academy and our U14s up to NPL in the boys/men’s space. We have invested a lot of time in both defining and refining our successful programming for some time. This project is not about forming our Academy, but rather supplementing our existing elite women’s and girls/boys academy programs with facilities that can provide them with an even greater edge.
Why has it taken so long to announce this strategy?
As has been widely publicised, the Club has been dedicated to developing the optimal infrastructure for our teams for some time. After a few initial concepts that were ultimately unsuccessful, and with our programs and teams growing and evolving, over the past three years we have undertaken a thorough evaluation to determine the best model to provide a permanent home for our teams.
It is crucial for us to adopt a model that will position the Club to effectively retain and attract talent across the State. Additionally, we are aiming to leverage our infrastructure to elevate the game and expand our reach. This approach will drive the growth of football and see Melbourne Victory engage in more communities at an elite and community level in conjunction with strong partners.
Given the false start at Maribyrnong, we have been considered in not announcing our strategic direction until we were close to locking in the first site as part of the project. We believe the campus model will be key to achieving our goals, and we’re excited to share the details of the first campus with you shortly.
When will the first campus be announced?
We will be in position to announce the first campus within the next week or so. Public consultation will take place alongside this announcement, and we’re excited about the potential to achieve and deliver our desired outcomes, and unlock significant football, commercial and community opportunities. We are confident that each campus we deliver will help the Club attract a new generation of talent and fans, whilst also providing a welcoming home for our existing community to enjoy and grow with.
What will be the geographical distance between each campus?
Each of our North, South, East, and West campuses will all be within an hour travel time (by car) from our spiritual home at AAMI Park.
It is important to us that each campus is similar in terms of facility and usage and that they feature
minimum standards such as:
Holistically this means our infrastructure project, over time, is aimed at delivering at least 12 pitches for Melbourne Victory’s use across a range of male and female teams, and in doing so, we will further strengthen the Clubs connection to the community.
- access to and use of, a show pitch for the Club;
- access to and use of, at least two additional training spaces and or pitches
- access to and use of, futsal courts that will benefit and engage the community.
A part of the also includes smaller central campus dedicated to training, rather than necessarily playing matches. This will provide centralised access to Victory talent programs and help alleviate the travel burden on families, particularly for weekly training.
Which site will be the actual “home” for the Academy?
We will have Womens, Pre-Academy and Academy programs run from each campus when the full infrastructure project has completed. In the interim, as and when campuses go live, we will be fully transparent with players, parents and other stakeholders, as to how and what programs will be conducted from each campus, and why. Each campus will be part of our home and integral to the continued growth of our player pathways, elite programs and the Melbourne Victory community.
How do you make each campus feel like its “our home”?
Part of this strategy is ensuring a consistent look and feel across our campuses to ensure all our people know what to expect when they, train, play or have a connection with, a Melbourne Victory campus, regardless of where that particular campus is located and what programs it will run. The approach Melbourne Victory is taking to this project, will provide us with a broader reach, and more places for each of us to call home.
How is Melbourne Victory going to attract the best talent?
Developing infrastructure through a campus model across the North, South, East, and West regions of Melbourne will ensure that we are best placed to attract talent regardless of geographical positioning. Establishing campuses in all corners of Melbourne is a clear strategic direction that ensures physical location will not be a barrier to attracting the best talent available. Ultimately and in time, regional campuses will be developed and play a key role in our ongoing expansion.
Is Melbourne Victory funding the entire infrastructure project?
Part of the time in determining the location of various campuses has been undertaking due diligence with relevant parties to ensure that each campus will unlock commercial opportunities for Melbourne Victory and that the development and maintenance of each relevant facility is, or will be, undertaken in genuine partnership (including as to funding) with others who will contribute and collaborate in a
meaningful way, to deliver on our vision.
Does that mean the Club’s administration will move from AAMI Park?
No, our administration and A-League Men’s program are entrenched at our spiritual home, and we see our infrastructure project as only enhancing the access we have as a Club to elite facilities.
So a club that has reported significant losses over the last two years, whose game day attendance figures continue to slide, who is part owned by a company that is under active investigation by numerous financial authorities, is going to build 12 'infrastructure facilities' (or 'campuses') when they couldn't get one built in Footscray?This has been a long time coming. Interesting going out west and south, stiff news for WU and City. Almost a bit of dick swinging from Victory, stamping themselves back onto Victoria. But 12 pitches, this can only be a good thing. Let's hope everything has been approved and locked in, and grubby AFL and nimbys don't stick their noses in and cut it down.
Things can change quickly. Covid, bucket boy piss stain and 777 have all been a chain on the club.So a club that has reported significant losses over the last two years, whose game day attendance figures continue to slide, who is part owned by a company that is under active investigation by numerous financial authorities, is going to build 12 'infrastructure facilities' (or 'campuses') when they couldn't get one built in Footscray?
And people have been whingeing that WU has taken so long to get one built at Tarneit from scratch. This is 12 campuses with multiple pitches.
And I note that no time frame has been announced. Put me in the skeptical basket.
What you are saying is true but having witness local football club politics a decade ago (no longer involved), council planning process & local greenies opposing any sport other than tree hugging, I remain firmly in the skeptical camp. To achive what they are trying to achieve is at least 10 years away - unless what we imagine what they are saying and what they intend to deliver are very different things.Things can change quickly. Covid, bucket boy piss stain and 777 have all been a chain on the club.
It's rumoured 777 will have to sell their shares soon and that there has been interest from Tony Bloom. That could be very big for the club.
I think the idea is great. Proper academies across all of Melbourne. A focus on youth development finally. We need to integrate that right through to seniors.
Control over the pitches instead of at the discretion of other local sports.
Actual partnerships with local clubs so we can support each other. That community level connection is so important. It gives them access to a pro club and a pathway up. We can share expenses.
You're right it needs to be delivered but the thought process and idea is right so it's good to hear.
In the plan PDF they have said 5+ years, but I agree 10 is probably a more realistic timeline. Obviously this is just a plan at this stage and until anything is completed it is just that, a plan. Whether they end up completing everything, some of it or nothing at all, this is the right way to go about things. Compare that to WU, who got a uni student to produce a stadium render, claimed it was shovel-ready and then offered next to zero information for years and to date still have no stadium. The difference is the WU deal is all about the free land and commercial/residential developments, so of course they were not forthcoming with information.What you are saying is true but having witness local football club politics a decade ago (no longer involved), council planning process & local greenies opposing any sport other than tree hugging, I remain firmly in the skeptical camp. To achive what they are trying to achieve is at least 10 years away - unless what we imagine what they are saying and what they intend to deliver are very different things.
I mean they could have said "shovel ready" but then it would have been ridiculed by all and sundry...So a club that has reported significant losses over the last two years, whose game day attendance figures continue to slide, who is part owned by a company that is under active investigation by numerous financial authorities, is going to build 12 'infrastructure facilities' (or 'campuses') when they couldn't get one built in Footscray?
And people have been whingeing that WU has taken so long to get one built at Tarneit from scratch. This is 12 campuses with multiple pitches.
And I note that no time frame has been announced. Put me in the skeptical basket.
Wouldnt really be fair to the other clubs though would it?Wonder if the North campus will be the home of the Matildas? Makes complete sense for it to be.
In the case of the investors, "shovel ready" refers to their financial status.I mean they could have said "shovel ready" but then it would have been ridiculed by all and sundry...
In the case of WU, if they were going by that definition it would also be a lie.In the case of the investors, "shovel ready" refers to their financial status.
Source: https://melbournevictory.com.au/news/melbourne-victory-announce-major-infrastructure-strategy/
Melbourne Victory announce major infrastructure strategy
Wonder if the North campus will be the home of the Matildas? Makes complete sense for it to be.
They say that because there is a map in the PDF with those two suburbs marked (along with others). However there is a footnote on the map saying these are for illustrative purposes to demonstrate the rough area they plan to encompass.I have seen people claim on social media the other 2 sites are in Pakenham and Langwarrin.
Very, very disappointing.
Some will say it's an original idea, but to me it's half baked.
The minimum we need is to have a base for the Wucktory and NPL teams to play home games in permanently.
I really can't see how this concept works in the long term unless one of these bases gets expanded to be the eventual proper home base.
The women play at HOTM and the youth teams train at Maribyrnong College. It's not a stretch to suggest they will be the North and West sites.
I have seen people claim on social media the other 2 sites are in Pakenham and Langwarrin.
He looked really good last night for u20This is an exciting signing
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