A-league attendances 24/25

[Joparo]

That is the unfortunate thing, the lack of marketing.
I have many mates like you, who follow an O/S from various countries, whether they be Aussie, British, Indian, Croatian Greek or even kiwis, who enjoy the Game but tells me they didn't know the A-LEAGUE started.
The fans are there, they don't know how to market them

It's definitely something that the people who are looking at trying to drum up support for clubs should be looking at.

 

[Joparo]

And I meant to say to Beretta that one thing I really like about the football scene in Australia is you can actually get out to watch a game basically 12 months of the year.

I'll watch other codes and maybe the cricket but they won't get me in the way like football does.

 

[Joparo]

For sure mate. I saw a boro fan at the game last night there's a few of us around like

I think there's been about 10 Socceroos that have played for us. I remember a tv interview with Frank Lowy and he said his favourite English team was Middlesbrough!!

 

[Beretta]

And there's nothing wrong with following a club like Sydney United, Olympic or APIA.I'll go to the odd game in the NPL myself. These clubs are the heart and soul of the Australian game. And with that Scouse mate of yours just make sure you are constantly checking your pockets when he's around!

Only joking I love Scousers.

He is a good fella, met one who also supports West Brom.

 

[Joparo]

He is a good fella, met one who also supports West Brom.

How do they like their cevapi?

 

[Beretta]

How do they like their cevapi?

with onions, ajvar and 3 points.

 

[The Flying Bat]

The only A League franchise competition marketing I can remember was "It's football but not as you know it........"

Best A-League Ad Ever?

A TEASER of the new A-League TV advertisement will be released in early September with the full 30-second version to coincide with the A-League launch and Socceroo matches in October.

www.ftbl.com.au

 

[Beretta]

The only A League franchise competition marketing I can remember was "It's football but not as you know it........"

90 minutes, 90 emotions lol

 

[The Flying Bat]

^^^^^^^^

 

[therealfootballsupporter]

Brisbane vs Newcastle - 4,821
Melbourne City vs Western United - 5,018

What was with the 6pm scheduling on a Tuesday night for the melbourne game?

 

[Sutherlandbear]

7634 at a soaking wet Allianz stadium. Disappointing. Smallest attendance at the new venue.

 

[patjennings]

7634 at a soaking wet Allianz stadium. Disappointing. Smallest attendance at the new venue.

Don't know what it is like in Sydney but it hasn't let up all day on the Central Coast.

 

[Sutherlandbear]

Don't know what it is like in Sydney but it hasn't let up all day on the Central Coast.

Same. I am just about to get another drenching walking to the light rail, in a minute.

 

[MelvinsonofAlvin]

90 minutes, 90 emotions lol

You've got to have a team.

 

[Robbos]

The only A League franchise competition marketing I can remember was "It's football but not as you know it........"

Best A-League Ad Ever?

A TEASER of the new A-League TV advertisement will be released in early September with the full 30-second version to coincide with the A-League launch and Socceroo matches in October.

www.ftbl.com.au

That was good, got my attention after following football in this country since 1974 Socceroos woke me up as a child.

 

[Beretta]

You've got to have a team.

Yeah, Nah.

 

[melbcityguy]

Sitting on 9,358 as the league average

 

[Joparo]

Sitting on 9,358 as the league average

I didn't know it was this good to be honest. Thanks for working it out!

I actually think that anything in or around the 10K mark is pretty good for the A-League considering what football is generally up against in terms of other sport in Australia.

If you're really trying to find a negative then it's probably the perception that grounds can quite often look sparse in terms of the crowd. Brisbane being the prime example. If you're playing in a large capacity stadium and it's less than a quarter full then it's always going to be a bad feel.

It's like the time I once saw Queens Park FC in Glasgow playing a mate's team Falkirk at Hampden Park, which was Queens Park official home ground. There was 4,000 in a 50,000 stadium and it wasn't great. Massive game for Falkirk's 2,000 fans playing at the National Stadium in Glasgow but no atmosphere. When I went to a game at Brockville, Falkirk's old ground there was 5,000 fans in a 8,000 capacity stadium and it felt lively as!!!

Perception is the key to A-League attendances.

 

[HappyGuus]

I didn't know it was this good to be honest. Thanks for working it out!

I actually think that anything in or around the 10K mark is pretty good for the A-League considering what football is generally up against in terms of other sport in Australia.

If you're really trying to find a negative then it's probably the perception that grounds can quite often look sparse in terms of the crowd. Brisbane being the prime example. If you're playing in a large capacity stadium and it's less than a quarter full then it's always going to be a bad feel.

It's like the time I once saw Queens Park FC in Glasgow playing a mate's team Falkirk at Hampden Park, which was Queens Park official home ground. There was 4,000 in a 50,000 stadium and it wasn't great. Massive game for Falkirk's 2,000 fans playing at the National Stadium in Glasgow but no atmosphere. When I went to a game at Brockville, Falkirk's old ground there was 5,000 fans in a 8,000 capacity stadium and it felt lively as!!!

Perception is the key to A-League attendances.

Look at the NBL and their small stadiums fit for purpose. No one complains about attendances. And the Jackjumpers in particular, they sell out their matches months in advance, so if you have a precious ticket, you make the effort to go. And if you see a rare ticket available, you make the effort to buy it.

There isn't a scarcity or value of an A-League ticket. People get apathetic.

 

[Midfielder]

I’ve got an idea.

It comes from the MLS so let’s boo boo boooooooooooooooooo it straight away.

However, the MLS have always relied on crowd revenue over broadcast revenue, and to date it’s working quite well.

Two seasons ago the MLS decided along with their new streaming service partner Apple to have most of their games on Saturday night, making Saturday nights essentially a football night. For catch up games they were all played on Wednesday nights.

The logic was the broadcaster was interested in subscriber numbers not rating per game, and did not need to show over multiple nights. The belief was by having all games on the same night people would be watching often many things at the same time.

To date Apple in particular and the MLS are over the moon with its success.

Consider the Mariners over the last two seasons. The coast is a commuter area with a large proportion of families bringing young kids. Saturday night and NYE are our best slots.

Last season (as champions) we had:

1 NYE game
2 Saturday night games
2 Saturday afternoon games
5 Sunday afternoon games
3 weeknight games

23% of our games were at favourable slots
15% of our games were at ok spots (assuming not blazing sunshine for the eastern stand)
38% of our games were at poor spots
23% of our games were in abysmal slots

This season as treble winners

1 NYE game
1 Saturday night game
3 Saturday afternoon games
3 Sunday afternoon games
1 Sunday night game
4 weeknight games

15% of our games are in favourable slots
23% of our games are in ok spots (assuming not blazing sunshine for the eastern stand)
30% of our games are in poor spots
30% of our games are in abysmal slots.

I fully understand the good time slots need to be shared, meaning a number of teams face this dilemma. Further with the need for 10 to rate, and the old issue with Sydney, Victory and WSW get a disproportionate number of the Saturday night games.

Moving everyone to Saturday night would still allow 10 to broadcast on Saturday nights.