Not that I like to compare sports but an equally struggling sport a decade ago in Basketball got their shit together eventually and the sport is reaping the rewards relative to its size.
Football has a very unique place in the Australian sporting landscape and I think the current setup has not really tried to tap into that over the last 20 years, rather has tried to superimpose templates from other countries (for youth development) and other codes (for commercial interests).
I maintain my position that the sport won’t shift to another level of consciousness until we start producing regular starters for the bigger leagues (especially the EPL).
A World Cup every 4 years is not enough and most people don’t care about the Asia Cup.