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ALM/W TV deal

Football us life said:
Just noticed that Ch10 have rebranded their FTA secondary channel line up.

Bold is gone. It's 10 Comedy and 10 Drama now.

Which one will the A-League be on?

Comedy or Drama??
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Maybe its a sign they will dump the A-League? next year.
 
NoMates said:
Maybe its a sign they will dump the A-League? next year.
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No. I think that they will continue broadcasting the A-League on P+ and Ch10 and will extend their contract when the new arrangements eventually have to be negotiated.

There might well be a drop in numbers in terms of the value of the tv rights but I think that P+/Ch10 have hung their hat on being Australia's domestic football broadcaster along with the Socceroos and Matildas and will continue per se.

Of course not everyone will like or agree with what I'm saying here but I think that they will be prepared to overlook the general sporting public's perception of the A-League in order to be Australia's foremost broadcaster of the Australian game.


Football Australia and P+/Ch10's agreement to their multi-year, multi-platform media rights deal for Australian National Teams through to 2028 was they key here...

Finding another broadcast partner who is willing to stump up substantial money for the A-Leagues would be great. But unlikely without the Socceroos and probably more importantly the Matildas element with it.
 
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Football us life said:
No. I think that they will continue broadcasting the A-League on P+ and Ch10 and will extend their contract when the new arrangements eventually have to be negotiated.

There might well be a drop in numbers in terms of the value of the tv rights but I think that P+/Ch10 have hung their hat on being Australia's domestic football broadcaster along with the Socceroos and Matildas and will continue per se.

Of course not everyone will like or agree with what I'm saying here but I think that they will be prepared to overlook the general sporting public's perception of the A-League in order to be Australia's foremost broadcaster of the Australian game.


Football Australia and P+/Ch10's agreement to their multi-year, multi-platform media rights deal for Australian National Teams through to 2028 was they key here...

Finding another broadcast partner who is willing to stump up substantial money for the A-Leagues would be great. But unlikely without the Socceroos and probably more importantly the Matildas element with it.
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Although i would agree in principle with what you are saying and i think given the past histories of the other channels 10 has gotten the programming RE football here better...

It has to be said though imagine the stronger bargaining position if there was an FA backed AU championship.and AU cup component tied for more saturation and year round foorball included in any potential deal moving forward? This would benefit the foorball ecosystem all round.. Money to a new comp and as stated above football for more months than we have ever seen.

Go some way to pushing for alignment and bridging the divide across football in this country and would certianly not hurt the channel(s) either.
 
Hellenic_blue&white said:
Although i would agree in principle with what you are saying and i think given the past histories of the other channels 10 has gotten the programming RE football here better...

It has to be said though imagine the stronger bargaining position if there was an FA backed AU championship.and AU cup component tied for more saturation and year round foorball included in any potential deal moving forward? This would benefit the foorball ecosystem all round.. Money to a new comp and as stated above football for more months than we have ever seen.

Go some way to pushing for alignment and bridging the divide across football in this country and would certianly not hurt the channel(s) either.
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Excellent post
 
The elephant in the room is Silver Lake....

We still don't know if they are investors and if so what their share rights are ...or are they now a creditor.

Further we don't know if or what influences they are having on any existing or future deals.

For me hopefully with Nine buying the EPL rights and having the Champions league, with Fox having a new owner in DANZ there will be at least some competition for the rights.

Then there is the issue of seperating the national teams to the professional competition given 10/P+ hold the national rights.

Finally will the second tier find a broadcaster other than streaming on a YouTube channel ...

One thing is both ratings and crowds have grown at a steady rate not fast but they have grown so the trends are heading north meaning.

No idea what the deal is worth and who with....however for the sake of all levels of football from park teams thu to the second tier need we need it to be decent enough to fund reasonable players with decent coaches.

Having said this I need to remind myself of many of my previous comments.... Using the MLS as the example, more important than broadcast revenue is lifting crowds to a 15k average over say 5 to 6 years as crowd revenue could be the games saviour
 
Midfielder said:
The elephant in the room is Silver Lake....

We still don't know if they are investors and if so what their share rights are ...or are they now a creditor.

Further we don't know if or what influences they are having on any existing or future deals.

For me hopefully with Nine buying the EPL rights and having the Champions league, with Fox having a new owner in DANZ there will be at least some competition for the rights.

Then there is the issue of seperating the national teams to the professional competition given 10/P+ hold the national rights.

Finally will the second tier find a broadcaster other than streaming on a YouTube channel ...

One thing is both ratings and crowds have grown at a steady rate not fast but they have grown so the trends are heading north meaning.

No idea what the deal is worth and who with....however for the sake of all levels of football from park teams thu to the second tier need we need it to be decent enough to fund reasonable players with decent coaches.

Having said this I need to remind myself of many of my previous comments.... Using the MLS as the example, more important than broadcast revenue is lifting crowds to a 15k average over say 5 to 6 years as crowd revenue could be the games saviour
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TV deal money goes to paying players, crowd revenue goes to operating cost, how can clubs survive if they cant even cover the cost of stadium hire? Saying crowds have picked up is not that true, Sure Auckland coming in lifted crowd figures but overall crowds are down or the same across the league. When clubs have come out and said they need 10k crowds just to break even says a lot. CCM, Nix, Jets, Bulls and Glory will never have 10k or above crowds anytime soon unless there is a derby or free tickets.
 
Sorry mate crowds are up and they have a long long long way to go...

No argument from me on they need to lift I've been saying that for years.

It's a problem nation wide and has been for the best part of 70 years.

JJ in an interview with Fox prior to his leaving was asked how to grow the Aleague and second tier... Part of his answer was lifting crowds.... He said two things needed doing in his opinion.... First was to connect Aleague teams to the various national teams.... And second was to connect the park teams to the professional game which the Matilda's model could be used...

But back to my point, it's worth pointing out our issues....equally we need to acknowledge success...crowds have lifted nowhere near enough not reaching the levels from the early to mid term years.
 
Midfielder said:
But back to my point, it's worth pointing out our issues....equally we need to acknowledge success...crowds have lifted nowhere near enough not reaching the levels from the early to mid term years.
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From here on out, crowd growth will be a slow burn. A-League is 20 years old, so we are not going to see any real sudden spikes in numbers. We may see an uptick here and there when an individual club is doing well, but other than that it will be about playing the long game. Growing crowds and fanbases now essentially falls on the shoulders of the individual clubs, rather than the league itself. Personally, I feel that most A-League clubs simply fail to connect with their own fans. Some are better than others, but in general there are varying degrees of disconnect. Fixing those types of issues are easier said than done, but not impossible.
 
Attendance is a multi-dimensional issue. There is factor of game day experience - Suncorp, for example, with 5k in it is a thoroughly depressing experience. Empty stadiums feed a negative loopin this regard.

Then there is revenue. Obviously, when a club like the Roar falls from 10k av to 5 k av, this represents a significant fall in revenue.

Finally, there is the impact on television ratings, bringing us back to this thread. The optics of endless empty seats behind the play is deeply negative, and for television sport, optics are crucial. The television optics for home games for the Wanderers (derbies excepted) Jets, Brisbane, Melbourne City and Perth games are deeply damaging for ratings. And I have to say, this applies to many Sydney FC games too. The television atmosphere is non existent; the message in those empty seats for the tv view is that no one cares about these games. The corollary is an assumption that the quality is poor - regardless of the actual quality of play. I am not talking about rusted on supporters here - I'm talking about the potential supporters the competition needs for ratings and live attendance.

I am a rusted on A League supporter and I find, for example, Roar and Jets home games impossible to watch on television. It is easy to be critical of the so-called Eurosnobs, but many people fail to consider the quality of the tv experience that the A League offers versus, say, the EPL. It isn't just about standards of play. A packed out A League derby is a fabulous experience on television.

Even Victory games have started to look threadbare at AAMI.

The A League's dismal ratings fall over time is a direct reflection of Frank Lowy's failed plan to use A grade stadiums and assume that crowds would grow to fill them. This was, surprisingly for Mr Lowy, little short of wishful thinking. The A League management has never had a resourced strategy for building attendances via marketing and PR.

The tv deal reflects ratings which reflect the viewing experience. If we continue to televise games from what are on the television screen empty stadiums, attendances may grow slowly and incrementallly, but ratings will struggle to build.
 
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Frankly Speaking said:
Even Victory games have started to look threadbare at AAMI.
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I reckon that one is a bit of an easy fix. Back at the peak when MV were getting 20k+ nearly every week, they changed the zones at AAMI. Essentially increased the number of expensive bays while reducing the number of cheap/mid-range bays. At the time I had a Premium-B reserved seat, this was changed to a Premium-A (along with a price jump). I wasn't prepared to pay the increase and out of frustration with the situation, I took two steps back and downgraded to GA. I wasn't alone in this situation. If they were to re-zone back to how it was, maybe even make more mid-range and GA bays, it could bring people back in view of the cameras.
I reckon it would be a similar story at Wanderers and a number of other A-League clubs as well.
It's obviously a balancing act, but I reckon MV in particular needs to re-assess the situation.
 
someguyjc said:
I reckon that one is a bit of an easy fix. Back at the peak when MV were getting 20k+ nearly every week, they changed the zones at AAMI. Essentially increased the number of expensive bays while reducing the number of cheap/mid-range bays. At the time I had a Premium-B reserved seat, this was changed to a Premium-A (along with a price jump). I wasn't prepared to pay the increase and out of frustration with the situation, I took two steps back and downgraded to GA. I wasn't alone in this situation. If they were to re-zone back to how it was, maybe even make more mid-range and GA bays, it could bring people back in view of the cameras.
I reckon it would be a similar story at Wanderers and a number of other A-League clubs as well.
It's obviously a balancing act, but I reckon MV in particular needs to re-assess the situation.
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Agree. As a generalisation, my observation is the A League clubs have prioritised premium prices over premium attendance, and in that regard also have their share of responsiblility for the A League's malaise.

Using the Victory example, making less money from more people would have been an investment in the future, but instead they wrapped both hands around the neck of the golden goose and squeezed good and hard. Hard to have any kind of respect for that kind of short sighted stupidity.

In the case of Victory, it would be interesting to know if they grew their revenue from the strategy you mention. I would expect that to be unlikely. So they have reduced their support for either less revenue or, at best, the same revenue.
 
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someguyjc said:
From here on out, crowd growth will be a slow burn. A-League is 20 years old, so we are not going to see any real sudden spikes in numbers. We may see an uptick here and there when an individual club is doing well, but other than that it will be about playing the long game. Growing crowds and fanbases now essentially falls on the shoulders of the individual clubs, rather than the league itself. Personally, I feel that most A-League clubs simply fail to connect with their own fans. Some are better than others, but in general there are varying degrees of disconnect. Fixing those types of issues are easier said than done, but not impossible.
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tend to agree.... we have been increasing crowds by between 5 to 7 % year on year for about four years now.... would love it to jump to around 10 to 12 %....

Kinda feel there should be the creation of a sorta conceptual framework that identifies key areas by APL and allow clubs wo work within an already created framework....

I remember when I first opened my practice I sort marketing advise and was told as a small practice it was best to the term they used was """piggy back on""" meaning when major players advise and there is talk in the news then you market yourself as the message is already out there...

Meaning APL could create some sort of vision develop it, and clubs could come in on the back of it....

I can dream .... can't see it happening...
 
NoMates said:
And there axing a lot of shows, maybe the A-League is next?
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I would not be at all surprised if they ditch 10. The network is a black hole for cash. It is hard to see an argument for not simply cutting their losses and running with the P+ streaming service only.

In this scenario, they may keep the A League as a streaming offering.
 
Midfielder said:
Channel 10 has a new owner.

Paramount has merged with Skydance for 8 billion dollars.

No idea what effect it will have
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Interesting article

www.channelnews.com.au

channelnews : The Future of Network Ten Now Up In The Air Following Paramount-Skydance Merger Approval

The future of Australia’s Network Ten is now under a cloud after the U.S. Federal Communications Commission (FCC) gave the green light to the A$13 billion merger between Skydance Entertainment and Paramount Global overnight. The approval paves the way for the deal to be finalised within weeks...
www.channelnews.com.au www.channelnews.com.au
 
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