It's a bit of an interesting situation. Heart branding was bad (colours were ok though). City branding is worse due to CFG baggage and the light blue is the worst possible colour choice for a club based in Victoria. Heart on field results were rubbish whereas City results have been very good. They did experience some crowd growth during that great run of consecutive premierships but they were also handing out copious amounts of free tickets. Free tickets have dried up in recent years and the numbers reflect that. They probably needed to keep the freebies flowing for the foreseeable future. Originally CFG wanted SFC but the Russian's weren't too keen on selling. In an alternative reality if CFG had bought SFC, I reckon Heart would have probably had better growth if they had kept the Heart branding and found an owner that was happy to open the old wallet but didn't have the CFG baggage. Either way it was always going to be a slow growth situation for a second team based in Melbourne. We were never going to see a WSW thing happen in Melbourne as MV were already massive.